What is ICO (Initial Coin Offering)

Initial Coin Offering (ICO) is a popular and unregulated method of collecting capital in the form of a token sale.

A token or a coin is emitted by the company and offered at a fixed price in Fiat (e.g. USD, EUR) or other cryptocurrencies (e.g. BTC, ETH).

Due to the unregulated surrender, this method was and is particularly popular with crypto startups to collect capital through crowdinvesting. But it also often led to abuse and fraud.